The Book:
Good, Better, Best
For years I’ve wanted to take a shot at getting my thoughts in one place. Good, Better, Best is a first crack at that. It is part memoir, part self-help, part creative mantra that unpacks the idea of kaizen into a framework for business and design.
ABOUT THE BOOK
Good Better Best is a journey into the messy, beautiful process of making things—ideas, businesses, art, yourself—better. It blends storytelling and strategy, moving from the world of design and entrepreneurship to the quiet lessons of craft and iteration.
Through personal anecdotes, cultural references, and practical insights, the book explores how continual improvement—Kaizen—shapes creativity, leadership, and the way we live. It’s equal parts reflection and field guide, written for founders, creators, and anyone caught between ambition and the desire to simply make meaningful work.